The P&V Group is a cooperative insurance group solidly anchored in Belgian society. Several conference rooms at the company's headquarters have been baptized with the names of famous honorary citizens: national or international people who invest in the building of an open, democratic, tolerant and inclusive society. Izzeldin Abuelaish, Muhammad Yunus and Marleen Temmerman, just to name a few.
As part of the renovation of their main office, a 17-story high-rise building in Brussels, the P&V Group approached me with the request to produce and create visuals that correspond with the selected names and rooms. After some thinking and sketching, I started to produce wall size photos or wall murals depicting, symbolizing and/or portraying these exceptional people. Now, each conference room is graced with an extraordinary vista, a visual representation of a human being that made a difference.
Idea, concept, production and photography by Leslie Verbeeck